At Cien we speak to sales leaders every day, and most tell us how frustrated they are with the quality of their data in Salesforce. After all, decisions are only as good as the data on which they’re made. Sure, even when they think they do, no company I know has absolutely perfect CRM data. […]

Improving sales productivity is the ultimate medicine for your business. – Rob Käll, CEO and co-founder of Cien Cien’s CEO and co-founder, Rob Käll talks with Mike Conner and Mike Simmons hosts of the Catalyst Sales Podcast with Mike and Mike. This podcast helps audiences learn what works in sales, how to improve your skills and increase your […]

A colleague once told me that technology without process will just speed up the mess. Forecasts in CRM systems are generated with a few keystrokes but are likely to be as inaccurate as the spreadsheets used years ago when sales managers did “seat of the pants” forecasts, mostly by paring down over-optimistic seller projections. Selling […]

New Approach to AI Helps B2B Teams Address Sales Performance Traps Cien, the artificial intelligence company that helps sales teams improve their performance, announces the general availability of the Cien Value Chain and the accompanying publication of its Guide to Solving Sales Performance Traps. The Cien Value Chain is a new approach to sales performance […]

More than forecasting, automation, or performance, the big opportunity for AI in sales is in addressing productivity. In this session, learn how sales leaders can move beyond reliance on CRM data and KPI’s to measure sales progress. You’ll find out how other intangible factors that affect sales results such as team mood, product knowledge, work […]