CRM data quality is a huge problem for most organizations. I am very pleased that we can now offer CRM data enhancement as a stand-alone service. -Rob Käll, CEO Cien launched its new Data Enhancement Services for Salesforce customers.  These services complement Cien’s sales productivity app by augmenting incomplete CRM data enable more effective planing, […]

In startups, the best performing sales teams know that there’s no magical KPI. They need to measure what matters and make incremental improvements. Because not all leads are created equal, the most effective sales teams spend time and effort to measure the quality of the leads generated by the marketing team. But they don’t stop […]

PALM SPRINGS, Calif., Nov. 14, 2017 Cien co-founder and business builder Margot Carter will present at EY’s annual Strategic Growth Forum in Palm Springs, California on Friday, November 17, as part of a session entitled “What’s next for boards,” where she and other seasoned directors will cover the way corporate boards identify,  prioritize and address disruptive market forces. EY Strategic Growth Forum is […]

“How do you define sales productivity in your organization? Is it to automate a task and move a deal along the pipeline more quickly? Or is it to add value based on what you are given versus what you produce?”- Rob Käll   Cien’s CEO and co-founder, Rob Käll joined Kevin Micalizzi on Salesforce’s Quotable […]