[ 2-3 min read ] Did you know that, “Only 17% of sales professionals working at companies with more than 250 reps are satisfied with their visibility on their sales pipeline.” It is no secret that B2B sales leaders spend their days and nights thinking of ways to help their teams make their numbers. However, […]

Firms can earn big returns by effectively measuring each step in the sales and marketing process Do you hear your Sales leaders complain to Marketing that their teams are not getting enough high-quality leads?  Are the Marketing folks pointing to the high volume of leads that fit the Ideal Customer Profile criteria and have shown […]

What is a good lead, what is a bad lead? How should you evaluate when you’re giving it to a sales development rep? Cien’s CEO Rob Käll connects with revenue growth expert and bestselling author Marylou Tyler on her Predictable Prospecting Podcast. Rob and Marylou talk about how sales teams can use AI to improve […]

It doesn’t matter what you call the role: the sales development rep (SDR), the business development rep (BDR) or the inside sales rep (ISR). In the world of B2B sales, prospecting is often defined as the art and science of contacting leads or target accounts in hopes of creating opportunities for account executives. And when […]

There’s an old saying in geometry circles: every square is a rectangle, but not every rectangle is a square. It’s true; all squares have the basic elements of a rectangle: four sides, four right angles. To be a square, though, all four sides must be of equal length; a rectangle only cares about equal length […]