In startups, the best performing sales teams know that there’s no magical KPI. They need to measure what matters and make incremental improvements. Because not all leads are created equal, the most effective sales teams spend time and effort to measure the quality of the leads generated by the marketing team. But they don’t stop […]

AI gives sales teams an edge by identifying patterns in their sales data that are invisible to the human eye. By measuring what matters and not simply what is visible, applying AI to your CRM helps sales teams achieve their full potential by focusing on actions that drive revenue. It gives sales leaders the visibility […]

Cien co-founder and business builder Margot Carter will present at EY’s annual Strategic Growth Forum in Palm Springs, California on Friday, November 17, as part of a session entitled “What’s next for boards,” where she and other seasoned directors will cover the way corporate boards identify,  prioritize and address disruptive market forces. EY Strategic Growth Forum is an annual […]