Firms can earn big returns by effectively measuring each step in the sales and marketing process Do you hear your Sales leaders complain to Marketing that their teams are not getting enough high-quality leads?  Are the Marketing folks pointing to the high volume of leads that fit the Ideal Customer Profile criteria and have shown […]

Winners from other categories include Salesforce, Adobe, MailChimp, Marketo and Hubspot. Cien, the AI-powered app that helps teams improve their sales performance, today announced it has won MarTech Breakthrough’s Innovation Award for CRM Software. MarTech Breakthrough is an independent organization that recognizes the world’s leading sales and marketing technologies. The program received more than 2,000 nominations […]

Salesforce customers can now measure the human and behavioral elements that impact their sales productivity. Cien, the AI-Powered App that helps businesses improve the quality of their data and their sales productivity, is now available on Salesforce AppExchange. According to Gartner, poor data quality destroys business value, with recent research indicating that the financial impact […]

Sales Leaders Must Measure What Matters   The podcast version of this interview is available on Barbara Giamanco’s podcast The Razor’s Edge. Barbara Giamanco, an internationally recognized author and Top 25 Influential Leader, interviews Rob Käll, CEO of Cien on the impact artificial intelligence is having on the sales process.   Barbara Giamanco: Rob Käll […]

New Approach to AI Helps B2B Teams Address Sales Performance Traps Cien, the artificial intelligence company that helps sales teams improve their performance, announces the general availability of the Cien Value Chain and the accompanying publication of its Guide to Solving Sales Performance Traps. The Cien Value Chain is a new approach to sales performance […]

PALM SPRINGS, Calif., Nov. 14, 2017 Cien co-founder and business builder Margot Carter will present at EY’s annual Strategic Growth Forum in Palm Springs, California on Friday, November 17, as part of a session entitled “What’s next for boards,” where she and other seasoned directors will cover the way corporate boards identify,  prioritize and address disruptive market forces. EY Strategic Growth Forum is […]