Cien.ai Growth Essentials Series: Do You Really Need a Sales Engineer in Every Deal?
By Rob Kall, CEO & Co-Founder, Cien.ai “We need our Subject Matter Experts in every deal!” – CRO, PE-Owned Software Company Are You Over-engineering Your Sales Team? In today’s enterprise sales environment, the number of people involved in closing a deal can be staggering. On the seller side, it’s not unusual to see: We recently […]
Cien’s Growth Essentials Series: What Value Can Your Company Get from Appointment Setting Services?
By Rob Kall, CEO & Co-Founder, Cien.ai “Our team of experts will scale your email outreach and fill your calendar with qualified meetings. You only pay for leads that convert.“ – Every Lead Gen. Company Ever 2-3 Solicitations in My Inbox Every Day… As the CEO of a tech company, hardly a day goes by […]
Cien’s Growth Essentials Series: How to Run a Successful 2-Month GTM Analysis & Transformation Project – Part 2
By Ivan Redini, Director Partner Success, Cien.ai “For your clients, receiving their Heat Map analysis is like waiting for a test after going to the doctor. You don’t want any bad surprises, but you also want to know why you have not been feeling well lately… “ – Ivan Redini, Director Partner Success, Cien.ai This […]
Cien’s Growth Essentials Series: How to Run a Successful 2-Month GTM Analysis & Transformation Project – Part 1
By Ivan Redini, Director Partner Success, Cien.ai “We have found that there is usually no time for the boring prep stuff, but unlimited time to go over valuable insights, so we try to make the former as painless as possible“ – Ivan Redini, Director Partner Success, Cien.ai What Could Go Wrong? – It’s Just A […]
Cien’s Growth Essentials Series: Is It Possible To Sell Too Much To Your Existing Clients?
By Steve Valenta, SVP Strategic Partnerships, Cien.ai The Short Answer Yes, there actually is a point where you can sell too much to your existing clients. This is often referred to as over-monetization. While maximizing revenue from your existing customers is crucial for growth and profitability, it’s important to maintain a balance. Over-monetizing can strain […]
