At Cien we speak to sales leaders every day, and most tell us how frustrated they are with the quality of their data in Salesforce. After all, decisions are only as good as the data on which they’re made. Sure, even when they think they do, no company I know has absolutely perfect CRM data. […]

Winners from other categories include Salesforce, Adobe, MailChimp, Marketo and Hubspot. Cien, the AI-powered app that helps teams improve their sales performance, today announced it has won MarTech Breakthrough’s Innovation Award for CRM Software. MarTech Breakthrough is an independent organization that recognizes the world’s leading sales and marketing technologies. The program received more than 2,000 nominations […]

The holy grail for a lot of sales and operations executives is to understand the semantic and contextual meaning of their CRM data. Cien’s Data Enhancement Services were recently featured in CRM Buyer. The service enhances and standardizes Salesforce data at a scale that was previously impossible. Cien’s Data Enhancement Services are for companies that aren’t ready […]

What makes a Salesforce user different from someone who uses, say, Pipedrive or Nimble? Just like an iPhone user tends to be different than an Android user, it’s common knowledge that someone who uses Salesforce tends to work at a larger or more mature organization than those that don’t. In fact, they’re 5 times more […]

What is Artificial Intelligence (AI) and how can sales and marketing teams benefit? Our CEO, Rob Käll sat down with Runaway BCN to discuss the concept of AI and where he believes it will make the greatest impact in the future. Rob explains how the use of machine learning and natural language processing create augmented intelligence […]

There’s an old saying in geometry circles: every square is a rectangle, but not every rectangle is a square. It’s true; all squares have the basic elements of a rectangle: four sides, four right angles. To be a square, though, all four sides must be of equal length; a rectangle only cares about equal length […]

Cien is pleased to be featured in Verdict AI‘s Startup Report as a company to look out for. Verdict AI’s report suggests that Cien is set to disrupt the world of sales. Other AI startups Deep Eye and BotStar are predicted to disrupt the world of digital advertising and customer service, respectively.   Cien was recognized as the edge that […]

CRM data quality is a huge problem for most organizations. I am very pleased that we can now offer CRM data enhancement as a stand-alone service. -Rob Käll, CEO Cien launched its new Data Enhancement Services for Salesforce customers.  These services complement Cien’s sales productivity app by augmenting incomplete CRM data enable more effective planing, […]

CRM is a great tool, but it often fails to consider the softer side of sales management and the complexities of the sales process. With the aid of predictive models that take all human factors into account, sales leaders gain a more precise picture of the state of their sales force and pipeline, which helps […]

Appoints CRM expert Matt Rodgers to Strategic Advisory Board and launches Data Enhancement Services to augment CRM data. DALLAS, May 24, 2018 Cien Inc, the leading provider of AI-powered sales productivity solutions, today launched its Data Enhancement Services to help companies clean up and, more significantly, augment their CRM data for more effective planning, analysis, […]

“The app, which is currently available for Salesforce.com customers, takes into account human and behavioral elements to detect problems and predict outcomes for sales leaders.” – Dallas Business Journal Cien was recently featured on the front page of the Dallas Business Journal. Co-founders Margot Carter and Rob Käll joined Cien COO Lisa Cook to discuss […]

What is one truth about life that also applies to your sales playbook? Evolve or die. This may sound a little harsh, but your playbook is a living thing. If it doesn’t adapt to change, it won’t survive. Too many sales leaders forget this. They recycle their sales processes and expect one approach to work […]