The Spotlight is On: Loretta Della Ripa

At Cien, we’re lucky to have a diverse, talented and passionate team! In this series, we meet a Cien team member to ask them what it’s like to work at an AI-first start up.

This week we meet Marketing Intern Loretta Della Ripa.

Where are you from, and what brought you to Barcelona?

I am British Italian living in London. I am an undergraduate at University of Leicester studying Modern Languages with Management currently on my Erasmus year abroad in Barcelona.

Why did you join Cien?

I chose to complete my internship at Cien, because I wanted to gain experience working in sales and marketing. I was attracted to the idea of joining a startup as this is the perfect test bed for creativity and ambition. I knew that individualism would be encouraged and there would be room to grow and learn new things.

Describe your role in three words.

Sales Development Representative.

What’s the best thing about your job?

Because the startup environment is naturally one that is sped up, I’m learning everything in a shorter period of time and I’m gaining many skills in the process.

What have you learned since you’ve joined Cien?

I’ve learned a lot about the SDR role and prospecting process, something I was entirely unfamiliar with before I joined.

In your opinion, are the developments in AI going to take our jobs?

I believe AI will collaborate with us, not compete against us. Everything we have of value as human beings, as a civilization, is the result of our intelligence. AI could be a power tool that magnifies human intelligence and gives us the ability to move our civilization forward in all kinds of ways.

How do you apply the Cien core values in your day to day work?

I stay focused on the task at hand and get it done in a timely manner. I keep a positive can-do attitude whilst having fun working with the team.

What is the best advice you have ever received?

Be the creator of your own destiny.

You’re welcome to get in touch with Loretta or connect on LinkedIn.