Cien.ai Growth Essentials Series:  GTM Troubleshooting Checklist Style

By Rob Käll, CEO & Co-founder Cien.ai The Wisdom of Munger Most business people are familiar with Warren Buffet of Berkshire Hathaway. And many of you may also revere his business partner and sidekick Charlie Munger, who passed away in 2023 at the age of 99 years and 11 months. Munger wrote an excellent book […]

Cien.ai Growth Essentials Series:  Pipeline Quality vs. Pipeline Management.

By Rob Kall, CEO & Co-founder Cien.ai What’s the difference between bad pipeline quality and bad pipeline management? These terms can be confusing, but our definition is that the quality of the pipeline is measured when an opportunity is created. If it is very unlikely to be won, then it is of low quality. Pipeline […]

Cien.ai Growth Essentials Series: Achieving Sales & Marketing Alignment

By Rob Kall, CEO & Co-founder Cien.ai Does alignment matter? There is a lot of talk about finding corporate alignment, but what does it even mean? That everyone get along at all times? That there are no differences of opinion? Not at all – all organizations are made up of individuals and those are unrealistic […]