Practical RevOps Analytics Series: Lead Source Analysis – Don’t Get Tricked by Dirty Data
By Rob Kall, CEO & Co-Founder, Cien.ai “If you have one lead source that converts at 5% and another one that converts at 15%, the difference in success rate is 300%.” – Rob Kall, CEO & Co-Founder, Cien.ai Lead Source Analysis – Propensity to Convert? Prospecting for a New Logo business is hard for SDRs […]
Cien’s Growth Essentials Series: Improving Commercial Banking Team Performance
By Joanna Ridgway, SVP Global Sales, Cien.ai “As a former banking executive with two decades of corporate and commercial banking experience, I know how critical data-driven coaching is to align sales teams and meet objectives.” – Joanna Ridgway, SVP Global Sales How do you Coach and Manage Successful Commercial Banking Team? While the nomenclature and […]
Practical RevOps Analysis: Analytics Resources for RevOps Professionals
By Rob Kall, CEO & Co-Founder, Cien.ai What is the Difference Between Sales Ops and RevOps? If you ask 10 RevOps professionals, you will most likely get slightly different answers from each. What is RevOps? Only the Hottest thing Since [🍞] !!! Isn’t it funny how the business world is full of catchphrases and jargon that […]
Cien’s Growth Essentials Series: The Secret to Cross-Selling Success
By Rob Kall, CEO & Co-Founder, Cien.ai “Yes, I suspect only the UK team really knows how to sell the product…” – PE-Backed B2B Company CRO What is Cross-Selling? Companies are always trying to find ways to grow faster. And often the goal is to just get more customers. But many times selling more to […]
Cien’s Growth Essentials Series: Will More Accurate CRM Data Help My Top Line Grow Faster?
By Steve Valenta, SVP Strategic Partnerships, Cien.ai The Answer is Clear In today’s fast-paced business environment, technology is the key driver of speed and innovation. It enables organizations to gain deeper insights into their customers, operate more efficiently, and make smarter, data-driven decisions. By leveraging accurate data, businesses can optimize operations, enhance customer satisfaction, and […]
