GTM Suite aims to quickly detect Go-to-Market organization problems. Client leadership or 3rd party RevOps pros often form hypotheses from informal conversations and high-level reports. The heatmap process uses detailed and precise data to confirm or disprove those (and many other) hypotheses.

In this video series, we give a brief introduction to GTM Suite, then an Overview of the Heatmap Analysis process, followed by three Heatmap hypothesis examples – how to Confirm or Disprove them, and how conclusions are reached.